Full-funnel, full-throttle Meta Ads campaigns.

We help service businesses increase consideration, find qualified leads, and convert demand into revenue with high-powered Facebook and Instagram ad campaigns.

Get more leads with Facebook and Instagram Ads.

Lasso builds creative and audience targeting strategies that help hardworking brands grow with Meta Ads. We provide hands-on account management and design scroll-stopping ads that win new customers.

  • Meta Ads offers advanced behavioral targeting to help you reach high-quality customers at scale.

  • Lead ads reduce friction for customers, allowing them to connect with your business directly from Facebook and Instagram. Connect Meta lead ads with your CRM to streamline lead collection, qualify paid leads, and improve targeting signals.

  • Creative is the new targeting. We help businesses design and produce a variety of ad formats that speak to real customer pain points and encourage users to take action.

How we help service businesses grow with Meta Ads

Campaign Audit

Lasso examines the health of your Meta ads account, auditing structure, tracking, campaign set-up, and current performance.

Creative Strategy

We design ads that engage and convert your ideal customers—at scale. We develop a variety of ad concepts that are platform-native and respond to real customer pain points. Our creative wins attention and pre-qualifies your audience to increase conversion rates.

Campaign Strategy

Lasso delivers actionable media plans that reach your most valuable customers, creating demand for your business and turning it into committed revenue.

Ads Management

We optimize your campaigns daily, connecting media performance with its top-line impact on your business. We focus on revenue growth, not vanity metrics.

Frequently Asked Questions

Have more questions about Meta Ads? Let’s talk.

  • Yes, but B2B success on Meta Ads requires strong creative, proper campaign set-up, and continuous testing.

    Where you advertise will ultimately depend on your budget and business goals. Meta Ads offers robust targeting at scale for businesses that are ready to expand beyond Google Ads.

  • Both Meta and LinkedIn are valuable advertising channels for B2B marketing efforts. There are two key differences between the platforms: targeting capabilities and cost.

    LinkedIn offers the most granular B2B targeting capabilities of all social platforms. Advertisers can target based on job titles, industries, and company size. However, this level of detail comes at a premium price point. CPMs on LinkedIn are up to 10x higher than CPMs on Meta.

    Meta also offers detailed targeting (including some job title and industry targeting) and interest targeting to connect with potential customers.

  • It depends. On Meta, creative variety is king. Creative performance varies by campaign objective and audience needs. Testing a minimum of five distinct assets at launch allows Meta to pressure test different approaches among your target audience. From there, you can optimize and iterate on top-performing concepts.

  • Meta’s robust audience targeting allows you to reach folks who have already engaged with your brand, retarget website visitors and existing leads, and tap into the platform’s behavioral signals to reach new audiences who are in-market for your services.

  • Yes. You can leverage lead ads with native forms to allow users to submit information without leaving Meta properties, prompt folks to call your business directly from your Meta ad, or direct users to a traditional lead gen landing page on your website.

  • Dark posts are targeted ads created in Meta Ads Manager, while boosted posts are existing organic posts being promoted to a broader audience. Dark posts do not appear on your profile.